Category Archives: Design

A cure for any hangover

Reaching your market requires initiative and that’s something The Pavilion promotes with their “Eggs Benedict”

In the last 3 months I have been working closely alongside Warner Hedrick III for the transition of one of the most stunning locations for dining and functions on the Mornington Peninsula.

In these last 3 months I have been encouraged by the willingness of Warner and his team to embrace new ways of communicating to their clientele.

Warner a long time food and beverage leader, comes to the floor with such enthusiasm and pizazz, that just to encounter him in house, is an invitation in itself. I call him the “Clint Eastwood of the Peninsula” with his one liners and an infectious smile, his level of hospitality is certainly one for the Peninsula to aspire to.

The winter season ahead looks to be promising. The Pavilion is located beach side, with an outside deck, warmed with fire and cosy blankets, lit by candlelight in the evenings, you can dine in the dining room, for lunch and dinner by the open fire or enjoy breakfast in the Cocoa Bar.

Enjoy breakfast all day Mothers Day

The Pavilion will be serving breakfast daily as of May 13 from Wednesday 8am – 11.30am in the Cocoa Bar/Cafe



Greater is the Gift of Giving

Greater is the gift of Giving

Australian Marine Conservation Society shares poster to raise funds, help Sharks, thanks to Share The Word Design Studio. LINK

Do you want to help us put a stop to the Shark cull proposed by the Western Australian Government? We understand that one can feel helpless and overwhelmed when faced with issues of environmental protection. So we have created two simple avenues for you to add your support to protecting our sharks.

1. Add your voice to thousands of others and sign the petition to call on the Government of Western Australia to rethink its plans to bait and kill sharks. Let us raise our voices together, in strength so that the message becomes loud and clear.

2. When you Buy this Poster, $2 of every sale goes to The Australian Marine Conservation Society*. These funds will help to keep the pressure on the Government to rethink their plan to kill sharks and other ocean wild life species.

Order online at:  PAYPAL PAGE

Available in A3 size on glossed paper.

Wholesale Price $12.50 (minimum order of 10)

Individual price  $20

(Gather your friends and buy in bulk to save on postage and carbon costs!)

Buy in store at:

A Mini Kitchen, Rye Victoria

Picknics café, Rye Victoria.

Friends of the Earth, Collingwood Victoria.

This poster was made by Share The Word Design Studio in conjunction with Christian Gundesen Ocean Art.

Special orders at different sizes can me arranged at email:

*The Australian Marine Conservation Society Australia is the only national charity dedicated exclusively to protecting ocean wildlife and their homes.

Check out how many people liked it and shared it

Doing what you LOVE

In 2012, Josie Jones started to work with Picknics café and Captains Bar owners, Nikki and Tim Richardson to unearth the essence of their vision for their new boutique bar in Rye, Captain’s Bar.

In the first year, Josie created a branding strategy that communicated the fun and relaxed business culture of the seaside bar, and that delivered The Richardson’s key ideals and messages that they wanted to bring to the Mornington Peninsula Community and Visitors.

“When Josie came to work with us she truly listened to ideas and visions that we had for our business, combined that with her own amazing creativeness and style, and then produced artwork that was even better than we could have imagined!” ~Nikki Richardson, Owner.

The Richardson’s then enlisted Josie’s talents in the rebranding of Captain’s sister Café, Picknics a beachside café in Rye known for it’s hearty meals, great coffee and exquisite in-house baked delights. Josie devised an integrated marketing campaign to step Picknics into the contemporary business environment with a completely new Graphic Design Package, the establishment of a digital presence for the café, guidance in creating content for online media, and content marketing.

By 2013, the success of Josie’s Online Media and Print Advertising for Captain’s Bar was yielding measurable results and Josie was given free rein of Creative Director for the promotion and marketing for Captain’s second year. Josie planned a fun and dynamic promotional campaign, established content marketing and a social media following engaging the community with fun and fresh competitions and enticements.

With Josie’s fast, efficient and professional approach, Nikki and Tim were able to ground their visions and get on with that elusive thing of ‘doing what you love’ and dreaming up ways to build loyal customer base.

Captain’s Bar has run enticing weekly specials for which Josie created a series of Graphic Posters from her own original illustrations.  This wildly successful print campaign says Josie “I loved giving my skills to a local business,  as a way of communicating to the community my skills, as I had moved to a new area and knew no-one. With the creation of hundreds of items of artwork, it’s been an experience that I can only take pride in as I saw first hand the success it brought and the subculture it created”

“Everything Josie has made for us is INCREDIBLE. She has brought our businesses to life.” ~Nikki Richardson, Owner.

It was a common occurrence for tourists to photograph these posters upon their visits and the inquiries to buy the posters keep rolling in. It is apparent that Josie Jones’ Poster Art – with its clean lines, beguiling colour palettes and with a stroke of genius in every image – continues that rich history of the ability of Poster Art to speak a visual language that people can really connect with.

You will find Captain’s Bar and Picknics café on Rye Front Beach, Mornington Peninsula 2285 Point Nepean Road, Rye. Nikki and Tim will create their own branding and communication efforts, as of June 2014. Josie wishes them every success as they take on an exciting new venture with the Picknic Basket. For more of Josie’s Poster art look to Elk at falls and her latest project with I‘m really a mermaid an environmental initiative.

She thinks outside the box

Creative Director and Award Winning Designer, Josie Jones, is known for her ability to make striking Graphic Design Campaigns, Logos, Branding, Online and Print Media, but it could be said that Josie’s real talents lie in her ability to connect so profoundly with her clients.
This talent is not just customer focused marketing but that obscure ability to create rapport. How does she do it? With mental agility, earnestness, cultural nous? Sure. But also with a mysterious quality of intuitive intelligence that somehow allows her to get inside her client’s vision.
This is teamed with an eccentric edge that allows Josie to think outside the box and take inspired risks calculated with the benefit of research and years of experience.
All this results in your job, whether it is a Strategic Marketing Campaign, Brand Strategy, Logo and Graphic Design, Content Management, packaging, print and online media, SEO, media releases, the creation of a website, with e-commerce or a Global Marketing Campaign, being developed with the clearly defined vision and with a client focus.
Not only that, but it is delivered in a timely and efficient manner by a professional with the skills of a project manager, the visual elegance of an Art Director, the edge of an International designer and the warmth and dedication of a friend.

There’s print and then, there’s print

People often get stuck when it comes to print

They want something that makes them go WOW! Working with print finishes are everything if you want to stand out from the crowd.

Standing out means knowing how to communicate the print you desire, it’s all about detail and there has to be a willingness to pay for it. Print is an understanding in itself, I liken printing to going to the right beautician. There’s ones that can do the standard procedures and you can come out feeling satisfied that you finally got it done. Then there’s the ones that know the difference in standards; who can produce exceptional results and have people raving about how awesome your print job is.

Next time you think to print, ask your designer about options and finishes.

It’s all about detail and if you want to invest your money wisely and strengthen your branding, be sure to print with a reputable printer and know your expectations on the end print result, before you approve the quote.

Become print wise, it pays.



Exceeding expectations

It’s the modern age and people expect more

More money, more time with family, more happiness, more, more, more.

Knowing your expectations reduces your stress and that is established in your first meeting with Share The Word Design Studio. Looking at your business requires you to sit down and get it all out. All those moments where you needed more and weren’t getting it.

Then we ask you questions and a process begins. You ask questions and every question is a good question, every idea a stepping stone to visions evolving. We then tailor a marketing mix suited to you, it’s not fancy guess work, it’s calculated and measured. It’s not full of promises and false hope, because you’ll feel the success before you experience it.

Planning is a key step in this process. Clients say to me often, I just needed to sit down and get this all out, I felt overwhelmed, I didn’t know where to go and who could help me.

Here is what one of our great clients said

You really need to experience a project using Josie Jones and Share the Word to see and feel the difference. There are no comparisons. When you are Josie’s client you feel like you are her only client. The accuracy, attention to detail and time management skills applied are absolutely second to none. I love the edge that has been put to my business. I didn’t know what I needed or wanted, but share the word did.

Jill Cantwell,, Jools for Jim

Working together

“Those who are quick to criticize and slow to praise, bring down a team”

If you’re shaking your head, saying “I know one of these” then welcome to the club.
If you’re not, then, you’re either fortunate, never worked in a team, or come from another planet. The fact is, great teams are built on great members, all willing and able to participate with a common goal in mind. The thought of that makes my heart sing

That’s what makes our work unique: we whole heartedly care about your goal. In fact, most times, we assist clients in establishing clear goals and objectives. I liken what we do to a french expression ‘esprit de corps’ A direct translation means, the ‘spirit of body’, it’s actual meaning is ‘sense of unity,’ of enthusiasm for common interests and responsibilities, as developed among a group of persons closely associated in a task, cause, enterprise or idea.

Employing a designer is all about team work. As a designer, integrity is everything, someone comes to you, with a part of them that they call, their dream, or their idea, their business, or their goal and that takes courage and trust.

Each time a new client finds me, the excitement that fills me, is what stirs the creative light within me, people often say to me, “you’re amazing”, they ask me “How do I do it” and really it’s simple. I know everyday I am part of a team, my team is not defined by a building I enter everyday, or a contract I am engaged in, but it is defined by opportunity.

After years of industry experience, I am fortunate to sit back knowing that at any time an opportunity to be [art of a spontaneous team can appear and my job is to do one thing and that is to define the goal and reach it with my client at the forefront of that goal. What a job I have, what a privileged position I am in and what an honor it is to serve as a valuable team member

Here’s 3 cheers to all my team members both past, present and future