Category Archives: Environment

I’m really a mermaid!

3 months into the 1 tonne rubbish challenge and I’m challenged, weighing in at 417kg

Picking up rubbish around the average size of 3cm and collecting daily around 6kg,  I came to realize, I need to create more awareness in others. In many ways I feel like the mermaid messenger, calling for awareness to my local community and friends, that the disease of rubbish can no longer be ignored, that we still have a choice to do something before it’s too late.

This summer will see the release of 2 designs along side a media campaign on rubbish on the Mornington Peninsula. Although my heart is set on making the mantra “If you see it, pick it up” take on a world wide adoption, I see that you get more bees with honey than you do with vinegar. With the creation of I’m just a mermaid, I hope to create awareness of the ocean, through the child like romanticism of the mermaid.

Mermaids are sometimes associated with perilous events such as floods, storms, shipwrecks and drownings. In other folk traditions (or sometimes within the same tradition), they can be benevolent or beneficent, bestowing boons or falling in love with humans. Either way the mermaid is a known symbol world wide and is the perfect representative for the ocean and what we are doing by our disposal of rubbish globally.

The ocean is dying says Sylvia Earle, the greatest living ocean explorer, on the new documentary ‘Mission Blue’ where she speaks for the ocean and has made it her life purpose , her mission blue; protect the ocean in the same way we now protect the land. Syliva says “I wish for a global network of marine protected areas, to save and restore the ocean”

I agree with Syliva. if you’d like to be a part of the oceans salvation, look out for a “I’m really a mermaid” sticker this summer and show your support for the life, that support us.

“If you see it, pick it up” thank you

Josie Jones

A little about Josie

Is a freelance designer of 18 years, daily she allocates 2 hours per morning from her day in which she has collected rubbish for the last 2 and half years. “For me it’s exercise” says Josie. “In my work I am exposed to many people in business and it is so important to maintain integrity. Collecting rubbish is another level of integrity, it shows you really care, because you’re not paid to do it, you’re motivated by making a difference and in all my years of work. I see failure, short or long-term, every-time money is the motivator. Whether you’re an employee or an employer, if money is your focus, you will not be offering the best and in doing so, you will begin to fail. Always aim to do your best and be a part of the solution, that way success will always be your guide”

 

The 1 Tonne Challenge

As I walked back along the path, I watched as the sun shone for the first time today. Through the trees I saw a lady walking along where I have spent the last 2 hours collecting rubbish. I reflected on how she’d have no idea I had been there and she could enjoy walking a distance of 2km without any sign of the modern world.

I had a moment on today’s walk where I walked 8 steps and had not one sign of rubbish, my heart felt a sense of peace and I realized that’s why I do what I do, “If I see it, I pick it up”

Collecting Rubbish didn’t start 3 days ago, but documenting it did. As a designer with an extensive advertising background, I daily rack my brain on how I may communicate to people the damage they cause by not recycling, by littering and by not assuming any responsibility for rubbish they see; yet they refuse to pick it up.

The words, rubbish, environment, litter, pollution, recycle have become deaf words to our ears, in our attempts to find inner peace, we refuse to listen to the reality of the effects of rubbish and as a community would rather point fingers or blame others, than let it begin with us.

That’s where this is different. Starting 3 days ago I decided to take on the 1 tonne challenge; to collect 1 tonne of rubbish, in the hope that I set an example of my mantra “If you see it pick it up” From a marketing perspective I will not make a bag to support my cause, nor a badge or any other paraphernalia to communicate my cause, however I will design for myself a T-shirt in which I will get to wear once I have reached my goal of 1 tonne of rubbish and in doing so I will show the effects on my body from undertaking the collection of 1 tonne of rubbish.

On the course of this challenge I will not ask anyone for help, however I welcome anyone who would like to join the challenge. All you need to do is email me and let me know, alternatively you can post on my business Facebook page of Share The Word Design Studio, with your support or ideas.

Ideally, I’d love to receive sponsorship and donate the monies to a worthy charity, such as Sea Sheppard, for now, I will let this challenge unfold, as I believe that anything successful in life is driven by “passion and inspiration” My true passion is the gift of the ocean and my inspiration are the magical creatures that exist within it. They deserve our respect and this is the best way I can begin.

In the course of the 1 tonne, I estimate it will take me 191 days to complete: if I take the statistics of rubbish collection, over the last 3 days. Today I collected 1237 pieces of rubbish off the beach, the pieces range in size from 1cm pieces of plastic, bottle tops, plastics bags, chocolate wrappers through to plastics lids and containers. The items I am collecting are what most people wouldn’t bother with, but it’s the small items that are causing the damage.

We can make a difference, by aiming for zero waste in our own lives, by educating ourselves on the real effects of plastics on our food and our bodies and making choices that will affect your life and flow onto the generations to come.

“If you see it, pick it up” thank you

Josie Jones

A little about Josie

Is a freelance designer of 18 years, daily she allocates 2 hours per morning from her day in which she has collected rubbish for the last 2 and half years. “For me it’s exercise” says Josie. “In my work I am exposed to many people in business and it is so important to maintain integrity. Collecting rubbish is another level of integrity, it shows you really care, because you’re not paid to do it, you’re motivated by making a difference and in all my years of work, I see failure, short or long-term, every-time money is the motivator. Whether you’re an employee or an employer, if money is your focus, you will not be offering the best and in doing so, you will begin to fail, always aim to do your best and be a part of the solution, that way success will always be your guide”

Greater is the Gift of Giving

Greater is the gift of Giving

Australian Marine Conservation Society shares poster to raise funds, help Sharks, thanks to Share The Word Design Studio. LINK

Do you want to help us put a stop to the Shark cull proposed by the Western Australian Government? We understand that one can feel helpless and overwhelmed when faced with issues of environmental protection. So we have created two simple avenues for you to add your support to protecting our sharks.

1. Add your voice to thousands of others and sign the petition to call on the Government of Western Australia to rethink its plans to bait and kill sharks. Let us raise our voices together, in strength so that the message becomes loud and clear.

2. When you Buy this Poster, $2 of every sale goes to The Australian Marine Conservation Society*. These funds will help to keep the pressure on the Government to rethink their plan to kill sharks and other ocean wild life species.

Order online at:  PAYPAL PAGE

Available in A3 size on glossed paper.

Wholesale Price $12.50 (minimum order of 10)

Individual price  $20

(Gather your friends and buy in bulk to save on postage and carbon costs!)

Buy in store at:

A Mini Kitchen, Rye Victoria

Picknics café, Rye Victoria.

Friends of the Earth, Collingwood Victoria.

This poster was made by Share The Word Design Studio in conjunction with Christian Gundesen Ocean Art.

Special orders at different sizes can me arranged at email: info@sharetheword.asia

*The Australian Marine Conservation Society Australia is the only national charity dedicated exclusively to protecting ocean wildlife and their homes.

Check out how many people liked it and shared it

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Working together

“Those who are quick to criticize and slow to praise, bring down a team”

If you’re shaking your head, saying “I know one of these” then welcome to the club.
If you’re not, then, you’re either fortunate, never worked in a team, or come from another planet. The fact is, great teams are built on great members, all willing and able to participate with a common goal in mind. The thought of that makes my heart sing

That’s what makes our work unique: we whole heartedly care about your goal. In fact, most times, we assist clients in establishing clear goals and objectives. I liken what we do to a french expression ‘esprit de corps’ A direct translation means, the ‘spirit of body’, it’s actual meaning is ‘sense of unity,’ of enthusiasm for common interests and responsibilities, as developed among a group of persons closely associated in a task, cause, enterprise or idea.

Employing a designer is all about team work. As a designer, integrity is everything, someone comes to you, with a part of them that they call, their dream, or their idea, their business, or their goal and that takes courage and trust.

Each time a new client finds me, the excitement that fills me, is what stirs the creative light within me, people often say to me, “you’re amazing”, they ask me “How do I do it” and really it’s simple. I know everyday I am part of a team, my team is not defined by a building I enter everyday, or a contract I am engaged in, but it is defined by opportunity.

After years of industry experience, I am fortunate to sit back knowing that at any time an opportunity to be [art of a spontaneous team can appear and my job is to do one thing and that is to define the goal and reach it with my client at the forefront of that goal. What a job I have, what a privileged position I am in and what an honor it is to serve as a valuable team member

Here’s 3 cheers to all my team members both past, present and future