Category Archives: Rubbish

Graphic Designers are problem solvers

Graphic designers, in people’s minds, often get lumped together with fine artists – when the truth is that we’re almost opposites. Artists create to inspire, to emote, to share something that’s uniquely theirs with the world – and the best art lets each viewer find their own interpretation. Designers, on the other hand, create to communicate – we’re visual-thinking problem solvers, and if people are interpreting our message in their own unique ways, well, then we’re just not very good at our job.

We’re visual communicators. We’re given a brief, which states a problem to solve, or a specific outcome that needs to be achieved, and we collect information and analyze it to figure out the best solution. And our success is determined by the measurable outcome of what we’ve created, not just by how pretty it looks.

The fun part is, graphic designers can use literally any visual medium to communicate our messages. We use shapes, colors, and fonts, on print design, websites and social media. We can use photography and animation. We can use billboards, walls or the faces of buildings. We can use anything if we really want to.

Whilst Josie Jones of Share the Word design studio has worked all facets of the design trail, Josie now undertakes her role as Creative Director – where she manages a creative team that creates visuals for product branding, advertising campaigns and so forth.

Whilst Josie creates popular culture and supports subcultures, Josie’s greatest passion is the environment. Her passion grew whilst living in the island of Tahiti, where she could see the world on a miniature scale, she saw that people required education to make them realize the effects they were having on the world around them.

“People don’t respond to being told what to do, people relate, whether they are difficult or easy going, people are all about relating, so rather than telling them, its far easier to make people aware. Awesome graphics are like a top of the charts songs, people can’t help but sing along. Singing isn’t my best skill, so I’ve used my passion, to create this work with my creative team, and I’m so excited to see people relate”

I have 2 simple messages says Josie, “Rubbish responsibly and aim for zero waste” To recycle effectively is so rewarding, to be mindful of what you buy is so important, the best definition of xero waste is “where all discarded materials are designed to become resources for others to use” When people think of rubbish, they think of food, but rubbish is also effectively, clothing, shoes, furniture, toys, electronics, the list goes on. What is actually rubbish is what is no longer considered valuable. The fact is rubbish holds a value, that is increasingly becoming recognized, as we lose land for space to fill and we find resourceful and inventive ways to up-cycle our waste, the future is very exciting when it comes to rubbish.

Unleash the mermaid within, be an example of an intelligent human being, rather than walk with the ignorant and get swept along in the storm that uneducated behavior brings.

I’m really a mermaid

 

I’m really a mermaid!

3 months into the 1 tonne rubbish challenge and I’m challenged, weighing in at 417kg

Picking up rubbish around the average size of 3cm and collecting daily around 6kg,  I came to realize, I need to create more awareness in others. In many ways I feel like the mermaid messenger, calling for awareness to my local community and friends, that the disease of rubbish can no longer be ignored, that we still have a choice to do something before it’s too late.

This summer will see the release of 2 designs along side a media campaign on rubbish on the Mornington Peninsula. Although my heart is set on making the mantra “If you see it, pick it up” take on a world wide adoption, I see that you get more bees with honey than you do with vinegar. With the creation of I’m just a mermaid, I hope to create awareness of the ocean, through the child like romanticism of the mermaid.

Mermaids are sometimes associated with perilous events such as floods, storms, shipwrecks and drownings. In other folk traditions (or sometimes within the same tradition), they can be benevolent or beneficent, bestowing boons or falling in love with humans. Either way the mermaid is a known symbol world wide and is the perfect representative for the ocean and what we are doing by our disposal of rubbish globally.

The ocean is dying says Sylvia Earle, the greatest living ocean explorer, on the new documentary ‘Mission Blue’ where she speaks for the ocean and has made it her life purpose , her mission blue; protect the ocean in the same way we now protect the land. Syliva says “I wish for a global network of marine protected areas, to save and restore the ocean”

I agree with Syliva. if you’d like to be a part of the oceans salvation, look out for a “I’m really a mermaid” sticker this summer and show your support for the life, that support us.

“If you see it, pick it up” thank you

Josie Jones

A little about Josie

Is a freelance designer of 18 years, daily she allocates 2 hours per morning from her day in which she has collected rubbish for the last 2 and half years. “For me it’s exercise” says Josie. “In my work I am exposed to many people in business and it is so important to maintain integrity. Collecting rubbish is another level of integrity, it shows you really care, because you’re not paid to do it, you’re motivated by making a difference and in all my years of work. I see failure, short or long-term, every-time money is the motivator. Whether you’re an employee or an employer, if money is your focus, you will not be offering the best and in doing so, you will begin to fail. Always aim to do your best and be a part of the solution, that way success will always be your guide”

 

The 1 Tonne Challenge

As I walked back along the path, I watched as the sun shone for the first time today. Through the trees I saw a lady walking along where I have spent the last 2 hours collecting rubbish. I reflected on how she’d have no idea I had been there and she could enjoy walking a distance of 2km without any sign of the modern world.

I had a moment on today’s walk where I walked 8 steps and had not one sign of rubbish, my heart felt a sense of peace and I realized that’s why I do what I do, “If I see it, I pick it up”

Collecting Rubbish didn’t start 3 days ago, but documenting it did. As a designer with an extensive advertising background, I daily rack my brain on how I may communicate to people the damage they cause by not recycling, by littering and by not assuming any responsibility for rubbish they see; yet they refuse to pick it up.

The words, rubbish, environment, litter, pollution, recycle have become deaf words to our ears, in our attempts to find inner peace, we refuse to listen to the reality of the effects of rubbish and as a community would rather point fingers or blame others, than let it begin with us.

That’s where this is different. Starting 3 days ago I decided to take on the 1 tonne challenge; to collect 1 tonne of rubbish, in the hope that I set an example of my mantra “If you see it pick it up” From a marketing perspective I will not make a bag to support my cause, nor a badge or any other paraphernalia to communicate my cause, however I will design for myself a T-shirt in which I will get to wear once I have reached my goal of 1 tonne of rubbish and in doing so I will show the effects on my body from undertaking the collection of 1 tonne of rubbish.

On the course of this challenge I will not ask anyone for help, however I welcome anyone who would like to join the challenge. All you need to do is email me and let me know, alternatively you can post on my business Facebook page of Share The Word Design Studio, with your support or ideas.

Ideally, I’d love to receive sponsorship and donate the monies to a worthy charity, such as Sea Sheppard, for now, I will let this challenge unfold, as I believe that anything successful in life is driven by “passion and inspiration” My true passion is the gift of the ocean and my inspiration are the magical creatures that exist within it. They deserve our respect and this is the best way I can begin.

In the course of the 1 tonne, I estimate it will take me 191 days to complete: if I take the statistics of rubbish collection, over the last 3 days. Today I collected 1237 pieces of rubbish off the beach, the pieces range in size from 1cm pieces of plastic, bottle tops, plastics bags, chocolate wrappers through to plastics lids and containers. The items I am collecting are what most people wouldn’t bother with, but it’s the small items that are causing the damage.

We can make a difference, by aiming for zero waste in our own lives, by educating ourselves on the real effects of plastics on our food and our bodies and making choices that will affect your life and flow onto the generations to come.

“If you see it, pick it up” thank you

Josie Jones

A little about Josie

Is a freelance designer of 18 years, daily she allocates 2 hours per morning from her day in which she has collected rubbish for the last 2 and half years. “For me it’s exercise” says Josie. “In my work I am exposed to many people in business and it is so important to maintain integrity. Collecting rubbish is another level of integrity, it shows you really care, because you’re not paid to do it, you’re motivated by making a difference and in all my years of work, I see failure, short or long-term, every-time money is the motivator. Whether you’re an employee or an employer, if money is your focus, you will not be offering the best and in doing so, you will begin to fail, always aim to do your best and be a part of the solution, that way success will always be your guide”