Graphic designers, in people’s minds, often get lumped together with fine artists – when the truth is that we’re almost opposites. Artists create to inspire, to emote, to share something that’s uniquely theirs with the world – and the best art lets each viewer find their own interpretation. Designers, on the other hand, create to communicate – we’re visual-thinking problem solvers, and if people are interpreting our message in their own unique ways, well, then we’re just not very good at our job.
We’re visual communicators. We’re given a brief, which states a problem to solve, or a specific outcome that needs to be achieved, and we collect information and analyze it to figure out the best solution. And our success is determined by the measurable outcome of what we’ve created, not just by how pretty it looks.
The fun part is, graphic designers can use literally any visual medium to communicate our messages. We use shapes, colors, and fonts, on print design, websites and social media. We can use photography and animation. We can use billboards, walls or the faces of buildings. We can use anything if we really want to.
Whilst Josie Jones of Share the Word design studio has worked all facets of the design trail, Josie now undertakes her role as Creative Director – where she manages a creative team that creates visuals for product branding, advertising campaigns and so forth.
Whilst Josie creates popular culture and supports subcultures, Josie’s greatest passion is the environment. Her passion grew whilst living in the island of Tahiti, where she could see the world on a miniature scale, she saw that people required education to make them realize the effects they were having on the world around them.
“People don’t respond to being told what to do, people relate, whether they are difficult or easy going, people are all about relating, so rather than telling them, its far easier to make people aware. Awesome graphics are like a top of the charts songs, people can’t help but sing along. Singing isn’t my best skill, so I’ve used my passion, to create this work with my creative team, and I’m so excited to see people relate”
I have 2 simple messages says Josie, “Rubbish responsibly and aim for zero waste” To recycle effectively is so rewarding, to be mindful of what you buy is so important, the best definition of xero waste is “where all discarded materials are designed to become resources for others to use” When people think of rubbish, they think of food, but rubbish is also effectively, clothing, shoes, furniture, toys, electronics, the list goes on. What is actually rubbish is what is no longer considered valuable. The fact is rubbish holds a value, that is increasingly becoming recognized, as we lose land for space to fill and we find resourceful and inventive ways to up-cycle our waste, the future is very exciting when it comes to rubbish.
Unleash the mermaid within, be an example of an intelligent human being, rather than walk with the ignorant and get swept along in the storm that uneducated behavior brings.